Fashion designer. Born 1981, Westminster, London.
Having completed her MA at the London College of Fashion, Alexandra has picked up a wealth of knowledge and experience throughout the past 10 years in the fashion industry.
Her interest in fashion first became clear during her college studies while working as an assistant to the Design House Jasper Conran in London. Having established she had both natural skills and a strong desire for a career in fashion, she embarked on a foundation degree at Chelsea College of Art and Design in London specialising in fashion design.
This led her to study a BA in womenswear at Manchester Metropolitan University under the inspirational skills of Annie Shaw and Alison Welsh. It was here where her ability as a designer became very apparent and she won various competitions, including one involving a collaboration between the Costume Society and the Manchester Commonwealth Games.
One of the awards gained at Manchester came with a financial reward and she used this, upon the completion of her BA, to fund an Internship in New York at the female active clothing brand, Danskin.
When she returned from New York, she was offered a place at Central Saint Martins to study an MA under the guidance of the renowned Louise Wilson. Part way into the course, personal circumstances forced her to reluctantly leave Louise and Saint Martins prematurely.
Soon after leaving Saint Martins and a season back at Jasper Conran as assistant to the womenswear designer, a new chapter in her life quickly took her to Barcelona. In Barcelona she worked as a designer for Inditex, parent company of Zara, where she was able to soak up all uniqueness of the culture and the arts which accompany a city like Barcelona.
Upon her return from Barcelona, her interests migrated towards menswear. She took a job shadowing some of London's top tailors on Savile Row working for the famous Haywards on Mount Street. Here she learnt the whole process of pattern drafting, construction, detailing and the use of traditional British fabrics that are required in the making of a bespoke garment. During this time she met and was inspired by master tailors, including Henry Rose, Les Haynes, Patrick Grant and Savile Row entrepreneur Anda Rowland.
After a year at Haywards, she accepted an offer of a place on the MA '09 Fashion Design & Technology degree course at the London College of Fashion. It was here at LCF where all her inspiration came together, juxtaposing the boundaries of conventional tailoring with traditional fabrics alongside metrosexual and romance inspired themes using draping and corsetry with high tech fabrics.
Today the designs which form her latest collection combine a fearless unconformity with a sense of tradition. Her gentle parody of metrosexual styles, her use of very British silks such as jerseys and taffetas and her influence of historic garments such as the corset and drapes form the designs you see today. It is this quintessentially individualistic British and historical background that continually and subtly inspires and influences Alexandra's designs.